WWW.OTB.DESIGN
© OUTTA THE BOX™ 2026
BOOK A FREE CALL

IDEAS THIS GOOD DON’T STAY IN THE BOX.

Outta The Box is a branding agency that’s spent 10+ years unboxing brands using unconventional thinking and our own Organic Intelligence (OI) approach to build purpose-driven, humanised brands.

BOOK A FREE DISCOVERY CALLSEE THE WORK
EST. KUALA LUMPUR /// 10+ YEARS /// 100+ CLIENTS /// SHIPPED WORLDWIDE /// EST. KUALA LUMPUR /// 10+ YEARS /// 100+ CLIENTS /// SHIPPED WORLDWIDE ///
[ TRUSTED BY ]
Y E A R S
10+
C L I E N T S
100+
P R O J E C T S
200+
C O U N T R I E S
12+
[ SELECTED WORK ]

FRESH OUT OF THE BOX.

08 FILES ↓
FILE_01
TRUE ILM // STRATEGY & IDENTITY

Islamic audiobooks & ebooks for the modern Muslim — a rebrand rooted in the timeless symbolism of light.

UNBOX THE CASE →
FILE_02
IOU // STRATEGY & IDENTITY

A comprehensive rebrand repositioning the International Open University as a bold, modern force in Islamic higher education.

UNBOX THE CASE →
FILE_03
BAYAAN ACADEMY // IDENTITY & COLLATERALS

Brand identity & collaterals for a leading online school for Muslim children in grades 3–12 — an aware, educated, spiritually rooted, global community.

UNBOX THE CASE →
FILE_04
KALEMAH ISLAMIC CENTER // IDENTITY & COLLATERALS

Brand identity & collaterals for Dubai’s community Islamic learning centre — est. 2007, rebuilt around a single word.

UNBOX THE CASE →
FILE_05
DUNES // NAMING, STRATEGY & IDENTITY

Naming, strategy & identity for a Saudi water brand — celebrating water in a region where it is a precious gem.

UNBOX THE CASE →
FILE_06
MAROOKHA // STRATEGY, IDENTITY & WEB

An exclusive women-only community space — private spaces where women grow, socialise and empower each other.

UNBOX THE CASE →
FILE_07
REVIVERS // BRAND IDENTITY

A youth-led movement reviving the message of Islam given a mark strong enough to rally a tribe around it.

UNBOX THE CASE →
FILE_08 // INDEXSEE ALL WORK
[ MARKS ARCHIVE ]

THE LOGO VAULT.

FULL ARCHIVE →
Mark 01
Mark 02
Mark 03
Mark 04
Mark 05
Mark 06
Mark 07
Mark 08
Mark 09
Mark 10
Mark 11
Mark 12
Mark 13
Mark 14
Mark 15
Mark 16
Mark 17
Mark 18
Mark 19
Mark 20
Mark 21
Mark 22
Mark 23
Mark 24
Mark 25
Mark 26
Mark 27
Mark 28
Mark 29
Mark 30
Mark 31
Mark 32
Mark 33
Mark 34
Mark 35
Mark 36
Mark 37
Mark 38
Mark 39
Mark 40
Mark 41
Mark 42
Mark 43
Mark 44
Mark 45
Mark 46
Mark 47
Mark 48
Mark 49
Mark 50
Mark 51
Mark 52
Mark 53
Mark 54
Mark 55
Mark 56
Mark 57
Mark 58
Mark 59
Mark 60
Mark 61
Mark 62
Mark 63
[ WHAT’S INSIDE ]

EVERYTHING A BRAND NEEDS. NOTHING IT DOESN’T.

MODULE_01

BRAND STRATEGY

BRAND AUDITS01
DISCOVERY02
QUANTITATIVE RESEARCH03
QUALITATIVE RESEARCH04
POSITIONING05
VOICE & TONE06
MESSAGING FRAMEWORK07
NAMING08
USER PERSONAS09
MODULE_02

BRAND IDENTITY

LOGO DESIGN01
VISUAL IDENTITY02
COLOR PALETTE03
TYPOGRAPHY04
BRAND STYLE-GUIDE05
ILLUSTRATION & ICONOGRAPHY06
MODULE_03

BRAND ACTIVATION

ROADMAP ACTIVATION01
MONTHLY CHECKINS02
TRAINING FOR TEAMS03
WORKSHOPS04
BRAND AUDITS05
MODULE_04

DIGITAL COLLATERAL

PITCH DECK01
WEB DESIGN02
SOCIAL MEDIA TEMPLATES03
LOGO ANIMATION04
LOTTIE ANIMATIONS05
EMAIL MARKETING TEMPLATES06
MODULE_05

PHYSICAL COLLATERAL

STATIONERY01
BROCHURE DESIGN02
WHITE PAPER03
PACKAGING & LABELLING04
PRINT ADVERTISING05
WAYFINDING & SIGNAGE06
ANNUAL REPORT07
MODULE_06

CONSULTANCY

PRINT CONSULTANCY01
ART DIRECTION02
BRAND SIGNAGE03
INTERIOR DESIGN04
COLOR CONSULTATION05
MATERIAL CONSULTATION06
BRAND PHOTOGRAPHY07
[ OUR PROCESS ]

THE BURGER STRATEGY™.

Our brand creation process, divided into five phases each an in-depth layer of the whole. Built in order. Never half-baked.

PHASE_01

DISCOVERY

A 12-hour Discovery Workshop that digs deep into the organisation: goals, audience, and what’s really being built.

PHASE_02

RESEARCH

Customer and competitive analysis: interviews, surveys, and a full landscape scan.

PHASE_03

DIFFERENTIATION

Isolating the unique position only this brand can own.

PHASE_04

BRAND

Heart, purpose and messaging: the trueline, voice and personality across every touchpoint.

PHASE_05

IDENTITY & TESTING

Logo, typography, colour and imagery validated with real audiences before launch.

SAFE IS THE RISKIEST THING A BRAND CAN BE.

Templates get ignored. Trends expire. We build purpose-driven, humanised brands from the inside out so they hold up long after the hype ships out.

REC//OTB://FREE_INTEL/BRAND_STARTER_KIT.pdf
UNIT: OTB-KIT-04|CHK: 0xF3A9[ TRANSFER 100% ]
[ FREE INTEL ]

THE BRAND STARTER KIT.

A free field guide to unboxing your brand the same worksheets we run in our Discovery Workshops, compressed into one download.

POSITIONING WORKSHEETVOICE & TONE CHECKLIST12 BRAND PROMPTSTYPE PAIRING CHEATSHEET
WHAT’S INSIDE
POSITIONING WORKSHEET
VOICE & TONE CHECKLIST
12 BRAND PROMPTS
TYPE PAIRING CHEATSHEET
PDF24 PAGES4.2 MB
NO SPAM. ONE DOWNLOAD LINK, ZERO FOLLOW-UP LOOPS.
[ THE STUDIO ]

A SMALL TEAM. LOUD IDEAS.

Based in Kuala Lumpur, working worldwide. Strategists, designers and developers who’d rather ask “what if” than “what’s everyone else doing”.

VALUES: THINK OUTTA THE BOX / DESIGN AS A WHOLE / TIMELESS & PRICELESS / BRING VALUE TO SOCIETY
SYS: BRAND ENGINE V.15 // KUALA LUMPUR // ONLINE
OTB CREW // ACCESS01
Muhammed Faraz Faizal
LVL-04
ID NOOTB-CBO-001
DEPTBRAND
STATUS● ACTIVE
CHIEF BRAND OFFICER
Muhammed Faraz Faizal
INSTAGRAM ↗LINKEDIN ↗
OTB CREW // ACCESS02
Ahmed Tahqiq
LVL-05
ID NOOTB-CEO-000
DEPTEXEC
STATUS● ACTIVE
CEO
Ahmed Tahqiq
INSTAGRAM ↗
[ THE JOURNAL ]

BRANDING 101.

SEE ALL ENTRIES →
LOG_01 // STRATEGY // 6 MIN READ

WHAT IS A TRUELINE — AND WHY YOUR TAGLINE ISN'T ONE.

The one-sentence truth at the centre of every brand we build — and a field-tested way to find yours.

READ ENTRY →
LOG_02 // IDENTITY // 4 MIN READ

FIVE SIGNS YOUR BRAND IS STILL IN THE BOX.

Template logos, borrowed voice, trend-chasing colour — a quick self-audit to run before you spend a cent on a rebrand.

READ ENTRY →
LOG_03 // NAMING // 5 MIN READ

NAMING A BRAND: PROCESS, NOT SORCERY.

How we generate, stress-test and legally clear names — and the shortlist rules we never break.

READ ENTRY →

HAVE A BOXED IDEA? LET’S OPEN IT.

BOOK A FREE DISCOVERY CALL
OR WRITE TO INFO@OUTTATHEBOX.DESIGN
[ OPEN A CHANNEL ]

PICK A SLOT.

A 30-minute call. No pitch, no deck just your idea and how we’d unbox it.

SCHEDULER // CAL.COM_LINK● ONLINE
BOOK A FREE DISCOVERY CALL