Oh wait! Do brands talk?
Building a strong brand requires a strong and distinct voice and personality.
Having a distinct voice for your brand allows your tribe to identify and resonate with the message you are conveying to them.
When we listen to a personality we look up to, we don't just listen because of the message he conveys but rather people flock to him because of his unique personality and charismatic voice that inspires and wins the hearts of his audience.
Likewise, if you want your brand to be heard, look at your brand from the perspective of your audience. Start from within. How much of its message is consistent and cohesive in getting everyone on the team to present it in a unified manner?
Have a consistent voice and personality throughout every touchpoint of your brand such that when your audience experiences any of that they immediately recognize and connect with you.