As Southeast Asia's premier FinTech and PropTech solution provider, Grainer is dedicated to developing cutting-edge solutions for enterprises seeking to remain at the forefront of technological innovation. Their unwavering commitment to being at the forefront of technological advancements has made them a leading force in the industry.
Through our collaboration, we were able to assist Grainer in identifying their core values and refining their brand positioning, solidifying their reputation as a thought leader in the field."
In designing Grainer's brand identity, we sought to capture the essence of their business model as a seed for innovation. The logo mark, featuring a cryptic formation of the letter G, symbolizes this concept with subtlety and elegance.
To further strengthen the brand's connection with its audience, we introduced personal avatars based on key facial features. While many tech companies can lack a human touch, we felt it was important to incorporate this element for Grainer in order to foster a deeper emotional connection.
To ensure that the messaging and touchpoints for the brand were aligned with the target audience, we conducted a thorough discovery process. This research not only aided in defining the target audience, but also in crafting a brand story that resonated with the emotions of Grainer's audience, positioning the brand as visionary and innovative.
We were thrilled to have the opportunity to work with Grainer and help them achieve a remarkable transformation in their brand identity. By taking a strategic and holistic approach, we were able to craft a compelling brand image that resonated with their target audience, which ultimately helped them gain the trust of their investors and clients. This resulted in an impressive increase in their valuation, proving the power of a strong brand image in driving business success. We are proud to have played a role in Grainer's growth.