We rebranded True Ilm—a growing Islamic knowledge platform—to position it as the go-to app for audiobooks and eBooks in the Muslim world. Inspired by the timeless symbolism of light, the new identity reflects True Ilm’s mission to guide and illuminate hearts through authentic Islamic knowledge. From an elevated logo system to a premium product experience and visual storytelling, our work helped bring clarity, credibility, and emotional resonance to a brand rooted in revelation.

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Background

True Ilm is more than just a content platform—it’s a movement aiming to reconnect Muslims to authentic, actionable knowledge in a format that fits modern life. With a vast library of Islamic audiobooks and eBooks, the app bridges the traditional with the digital. But its brand identity lacked presence, emotional depth, and scalability. The existing logo failed to evoke purpose, and the visual system didn’t reflect the platform’s ambition or spiritual promise.

Challenge

Reimagine the identity without losing the essence of Ilm (knowledge as light and guidance).

Build a brand that balances sacred tradition with a contemporary, user-friendly approach.

Focus especially on audiobooks and eBooks as the platform’s hero formats.

Create a system flexible enough for app UI, product packaging, merchandise, and campaigns.

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