WWW.OTB.DESIGN

© OUTTA THE BOX™ 2026

[ CASE_FILE: SIFA // IDENTITY & PACKAGING ]

SIFA.

Brand identity for Sifa.

CLIENT

SIFA

SECTOR

[ CONFIRM ]

SCOPE

IDENTITY / PACKAGING

YEAR

[ CONFIRM ]

[ THE STORY IN ONE LINE ]

[ INSERT: the story in one line — the problem, the turn, the result. ]

CH.01 // THE PROBLEM

WHAT THEY WALKED IN WITH

[ INSERT: THE PROBLEM THEY WALKED IN WITH. ]

[ INSERT: the situation before OTB. ]

CH.02 // THE DIG

WHAT WE UNCOVERED

[ INSERT: what discovery & research uncovered. ]

[ THE INSIGHT ]

[ INSERT: the one-sentence insight that unlocked the work. ]

CH.03 // THE LEAP

INSIGHT → IDEA

[ INSERT: how the insight became the idea. ]

CH.04 // THE SOLUTION

THE IDEA, MADE VISIBLE

[ INSERT: 1–2 sentences on the visual system & packaging. ]

CH.05 // THE PAYOFF

WHERE IT LANDED

[ INSERT: the result. ]

STATUS: SHIPPED ✓ // CASE_FILE CLOSED

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QURAANY // STRATEGY & IDENTITY

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