OUTTA THE BOX™BOOK A FREE CALL█OUTTA THE BOX™BOOK A FREE CALL█A social enterprise making the Qur’an accessible to communities worldwide named and marked around one personal idea: My Qur’an.
A distribution non-profit needed a brand that was personal, not institutional so every donor and every recipient could feel a direct stake in the mission.
Quraany distributes and localises the Qur’an for communities across the world. But the category conservative Islamic non-profits tends to speak in institutional language, which flattens what is meant to be one of the most personal relationships in a Muslim’s life.
We audited how similar organisations name and mark themselves and how their donors and recipients actually described the impact. The word people kept returning to was mine my copy, my community, my Qur’an.
Quraany means my Qur’an in Arabic. We used that idea as the whole brand: a name that belongs to whoever holds it, and a mark that fuses the English Q with the Arabic ق (qaaf) so it reads to both audiences at once.
A wordmark and monogram built on the Q / ق fusion, with subtle negative-space patterns inside the Q that echo classical Quranic manuscript design carrying the mark into books, sajadahs, cards and campaign visuals.
A brand disruptive enough to break the institutional default and personal enough to make every touchpoint feel like it was made for the person holding it.
A 30-minute call. No pitch, no deck just your idea and how we’d unbox it.