[ Brand Identity ]
Sifa is a tech startup in the healthcare industry that provides a platform to bridge the gap between hospitals and patients using innovative technologies.
Sifa has a very caring and empathic approach to it’s to it’s personality. After exploring different ways to represent the brand of Sifa. We decided that a motherly nature to the brand expresses it’s values and principles of being a central figure in the healthcare industry to benefit the community.
The logo is carefully designed with soft edges showing the soft nature of the brand. While the logo icon represents abscract deep meanings of different messages such as a person praying, an open scripture, the sun rising & a heart, in order to connect with the majority spritually oriented audience of the brand who are primarily in Indonesia.
The brand mission is embodied in the visual design of making healthcare accessible to everyone especially people in the rural areas.