An-Nadaa is a charity organization that builds Mosques, education centres, wells, distributes food and do many other activities to aid and empower unprivileged communities in Nigeria.
Being based in Nigeria situated in Africa was a challenge for An-Nadaa as the region was known for scams. Through the re-branding of An-Nadaa we managed to tackle this issue and regain the trust of people all around the world to donate to the cause of benefiting the underprivileged.
The symbol represents a drop of water which is the core of the brand’s humanitarian values and which is formed by the Arabic alphabet’s of the name through calligraphy
We built the a brand that could set an image for the An-Nadaa which speaks of trust, reliability and potential of bringing change to the lives of people. This resulted in a responsive brand with a wide range of applications.
The brand is humanized, giving it the qualities of compassion and care and having a sense of belonging for the people in an age of deception and scams by non genuine charity organizations.
The website is where we embodied their brand story and message with a consistent application of the new developed visual identity in a dynamic and easy user interface.
It is really a great pleasure to work with the Outta The Box team. They work with us patiently in every part of our project with professionalism and pleasant mannerisms. They go beyond what is expected of them to bring excellence to their work. By the grace of Allah we managed to revive our brand and website because of their dedication. May Allah put Blessings in their work!Dr. Ibrahim Nuhu, Founder & Director of An-Nadaa